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A CEO is not a Superman. The entire organization expects them to be so and gradually they enter this role. They tend to see coaching as a tool to correct a behavior, publicly. From here, their reluctance to access the service, worldwide, studies say.

You need coaches who are very smart, intuitive about business and interpersonal dynamics, neutral in their assessment (i.e., not captured by their client), and who can tailor the training to the individual needs (not a canned approach).

Nadia Gorduza – medical doctor, psychotherapist and business coach

A good coach does not make someone feel badly about themselves, but will engage in training so that the CEO gets up the next morning and is excited about trying something new or doing something in a different way.

But it’s not about remedy of what doesn’t work but rather it is about enhancing high performance in their own particular manner. It is not about weaknesses, but about making the most in business of their personal outlook on life.

The key takeaway for CEOs and boards is that seeking out a coach or advisor is not a sign of a fundamental problem, but instead a key attribute of being a superior leader. For boards and other stakeholders, they should understand that it could help make the difference between a good organization and a visionary one.

So what does coaching bring to your performance as a top employee and to the same you, as a human being?

Conflict management is inherent to the life of CEO and a daily presence. Procrastinating or avoiding conflict at all costs equals not fulfilling the very essence of the job. Coaching heavily helps conflict management and eases everyday pressure at work.

Soft skills are not soft, they are the hardest currency for CEOs. Empathy and the ability to mitigate constructively are key to highest performance and to a happier, more balanced life.

Self awareness: it is rarely stated as a need, because it is considered a “by default”. Well, it is not. The capacity to really understand the reason behind our decisions and actions and the ability to have a clear statement of identity about our motives, values, and personality traits are scarce resources. Wanna bet?